Guides
How we find companies entering the compliance buying window, written down so you can check our work or do it yourself.
Compliance buying signals: how to tell a company is about to buy
The public signals that show a company is about to buy SOC 2 or ISO 27001 software, how to verify each one, and which ones mislead.
How to find companies preparing for their first SOC 2 audit
A step-by-step method for finding companies heading into their first SOC 2 audit from job posts, trust pages and public statements.
Intent data for compliance vendors: platforms vs public signals
How topic-based intent platforms like 6sense and Bombora compare with public, source-linked signals when you sell compliance software.